What does an SSL certificate actually do?

ssl not secure1 warning

You may have been hearing that Google has taking a stricter stance regarding website security. When a website does not have a SSL certificate, it will rank lower search engine results pages. Chrome browser users now see an error/warning “NOT SECURE” when entering a site does not have an SSL Certificate. This can certainly be off-putting to site visitors. Do you want that? … Read more »

Does a Google Business Profile Help Search Rankings?

GOOGLE My Business

Improve your local ranking on Google In a word, yes! Every business that wants to appear prominently on Google—especially in local searches—should claim and optimize a Google Business Profile (GBP) (formerly called Google My Business). Bonus: It’s Free! Why Does a Google Business Profile Matter? Local search is one of the most … Read more