To attract visitors to your web site offer them information that is engaging and helpful.
Great SEO Starts With Your Customers
We live in the age of instant answers. Got a question? Just Google it.
To attract visitors to your web site offer answers to the questions they are asking, a solution to their problem. Write about topics your customers are searching for.
What topics should you write about?
Try to determine what topics your potential clients are searching for. What are their challenges? What do they want to know more about? What information can help them reach their goals?
Start by answering the questions you get asked all-the-time. What are people are unsure of? What don’t they understand?
Make a list of these. Then develop well written, useful articles for each topic and publish on your site. Be honest and as thorough as possible. Write useful and practical stuff.
How?
Describe a problem or pain point that makes your customers search for information.
Present your solution. Show that you understand where they are coming from.
Write in a conversational tone as if your future customer is sitting in front of you. Be specific. Give examples. Don’t exaggerate. Avoid hype.
Help Your Customers Choose You
Your content should help visitors make a decision: Is your product or service is right for them? Help customers understand why they should choose you.
Content that is engaging and useful brings new searchers to your website. Once they are on your site, they see that you address their questions in a thorough, thoughtful and honest way.
By providing solutions, by being helpful, you create a positive customer experience. You demonstrate you can help them even before doing business with them. This is the start of building trust and the connection to your visitors that will convert browsers into customers.
Need help attracting visitors to your web site?
call: 541-582-0597
Or