How to write effective Web pages

Writing for the Web is different than other kinds of writing.
Studies show Internet readers read differently — they scan and skim rather than read text word for word. They click away if they do not find what they are looking for easily and quickly.

This tip covers 2 aspects of developing the text for your Web pages:

  1. Electronic Style and Content: What the text should include — and what it shouldn’t.
  2. Format: How the text should be organized

Read more

Consider WordPress for your Business Website

You may have heard about WordPress; it’s a way to get an easy-to-use website that you can manage yourself. It’s easy to make new pages or change content in the simple, built-in, online editor. No more waiting – and paying – for your webmaster to make changes. You can do it yourself!

This and many more features are what make WordPress a good choice for many small business websites.

Read more

Ecommerce Basics: Understanding your Online Store

So, you want an online store

You’ve got a great product. You’ ve done the research and found there’s a demand. You are ready to set up your first ecommerce site.

Anatomy of an Ecommerce Site

  1. First you need a web site – your Online Storefront.
    Your online store will consist of pages that list your products. Item details include a product photo description, price, options (like "size: large" or "color: red"), and all the other details necessary for your customers to determine if they want to buy. Each product will also have a “buy” or “add to cart” button or link. When clicked, the button uses special code which sends the information about the chosen product to…
  2. Read more