How to write effective Web pages

Writing for the Web is different than other kinds of writing.
Studies show Internet readers read differently — they scan and skim rather than read text word for word. They click away if they do not find what they are looking for easily and quickly.

This tip covers 2 aspects of developing the text for your Web pages:

  1. Electronic Style and Content: What the text should include — and what it shouldn’t.
  2. Format: How the text should be organized

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