You may have been hearing that Google has taking a stricter stance regarding website security. When a website does not have a SSL certificate, it will rank lower search engine results pages.
Google feels so strongly about this that Chrome browser users now see an error/warning “NOT SECURE” when entering a site does not have an SSL Certificate. This can certainly be off-putting to site visitors. Do you want that?
But besides ranking better and removing frightening warnings from Chrome, what does an SSL certificate actually do?
SSL Protects Data
The main function of an SSL certificate is to establish an encrypted connection between the browser (the site visitor) and the web server (the website host)
If you fill in a form, it will likely contain personal information – IDs, passwords, name, address, phone, credit card information and more.
With SSL, every bit of information is encrypted. Encrypted means the data is jumbled up so hackers cannot understand or use it. Whatever information you share, while you are in a secure connection that SSL created for you, cannot be intercepted.
SSL Improves Customer Trust
Nowadays, internet users are looking for the padlock symbol next to the URL address. The easy to identify signal informs users that the data they send will be secured. PLus, with an SSL certificate installed, your site visitors won’t be getting those Chrome warnings that your website is insecure.
About A Street Web Design
Web design is our full time job. Since 2002, we’ve been designing websites that work for business. That means getting found. Persuading people to call you. Making sales. If you are looking for someone who can help you get a website that works for your business within your budget, call A Street Web Design – 541-582-0597.