Ecommerce Basics: Understanding your Online Store

So, you want an online store

You’ve got a great product. You’ ve done the research and found there’s a demand. You are ready to set up your first ecommerce site.

Anatomy of an Ecommerce Site

  1. First you need a web site – your Online Storefront.
    Your online store will consist of pages that list your products. Item details include a product photo description, price, options (like "size: large" or "color: red"), and all the other details necessary for your customers to determine if they want to buy. Each product will also have a “buy” or “add to cart” button or link. When clicked, the button uses special code which sends the information about the chosen product to…

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What content should you put on your website?

Develop effective content to attract customers to your business website

You have decided that your business needs a Web site. You have decided on a the purpose for your site, your budget, and found a developer that you want to work with. Now comes the hard part.

The correct content will not only bring visitors to your site but convince them to pick up the phone, click that buy button, and transform them from browsers to customers.

What content should you put on your site?

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What is a Web Host?

A Web host is a company that rents space on their Web server for a fee. There may be many web sites on one server. That’s ok, because each web site has its own Domain Name or website address.

Why you need a web host

When you have a web site, you need to put your Web site files on a Web server — a special computer that is connected to the Internet — so that everyone can look at your site.

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