Here’s a ready-to-use “About Page” template with fill-in-the-blank prompts so you can just plugin your details. It’s structured with the 5 Ws + 1 H but flows naturally like a real About page. Use it as a jumping off point to get started on writing a great “About Page” for your business.
Tip: Keep the tone conversational, like you’re talking to a real person. And if you can, insert photos of you, your team, or your work. It makes the page feel more personal, authentic, and trustworthy.
Small Business About Page Template
Headline
A short, friendly line that captures what you do and why it matters.
Example: “Helping [your audience] [solve problem] with [your service/product].”
Section 1: What I/We Do
Clear statement of what you offer and the value it brings.
Hi, I’m [Your Name] / We’re [Your Business Name]. I help [ideal customer] with [your service/product] so they can [specific benefit].
Section 2: Who I/We Serve
Describe your audience so visitors see themselves here.
I work with [type of customer/business/industry]. Most of my clients come to me because they’re struggling with [pain point]. What they really want is [desired outcome].
Section 3: Who I Am
Add the human side of your story.
I started [Business Name] because [personal motivation/mission]. With [X years of experience / certifications / unique background], I’ve been able to help [number or type of clients] achieve [specific results].
Optional: Add a personal touch—what you love about your work or something relatable about yourself.)
Section 4: How I Help
Show your process or the benefit of choosing you.
Here’s how I make things easier for my customers:
1. [Step 1 of your process] 2. [Step 2 of your process] 3. [Final outcome: time saved, money earned, peace of mind, etc.]
When you work with me, you can expect [list 2–3 benefits: fast turnaround, clear communication, personal attention, proven results].
Section 5: Where I’m Located
Add a sense of place—even if you serve online.
I’m based in [City, State], and I love working with customers from [local community / across the country / around the world].
Section 6: Why Choose Me
Build credibility with proof + trust signals.
My clients choose me because [unique strength]. Over the years, I’ve [specific achievement or result].
Optional: Insert a short testimonial if you have one.
But don’t just take my word for it; here’s what a client recently said:
Call to Action
Invite them to take the next step.
If you’re looking for \[your ideal solution], I’d love to help.
[Link to contact page, booking form, or shop]
Need help composing an About page for your small business?
call: 541-582-0597
Or
A Street Web Design – We take care of the details.
About A Street Web Design
Web design is our full time job. Since 2002, we’ve been designing websites that work for business. That means getting found. Persuading people to call you. Making sales. If you are looking for someone who can help you get a website that works for your business within your budget, call A Street Web Design – 541-582-0597.