Develop Effective Content for Your Business Web Site
You have decided that your business needs a Web site. You have decided on a the purpose for your site, your budget, and found a developer that you want to work with. Now comes the hard part.
What content should you put on your site?
1. Be a Problem Solver
Too many business sites focus on the business rather than what is important: your customers and their needs. Whether you offer products or services, the business of your business is to solve your customers problems.- Tell your reader what he wants to know.
And what does he want to know? How you or your product can solve his problem. - Focus on benefits; not features.
How will your service or product make life easier or better for your customer? Help shoppers visualize the rewards. - Answer FAQs (frequently asked questions)
Do you customers often ask the same questions? Put the answers on your site. This demonstrates you are both knowledgable and tuned into their needs. - Include essential details
Give your customer enough detail for your customer can make a decision to act: to call, ask for more info, or to make a purchase. - Explain special concepts
If you offer a specialty product or service make sure you include enough detail so shoppers understand what you have to offer.
2. Every Word Counts
- Choose meaningful headings and sub-headings
Relevant headings and subheadings break up the text and make pages easier to scan and allow visitors to quickly find the information they are seeking. - Use your keywords.
Keywords let your visitors know they are on the correct site in addition to helping your search engine ranking. - Put your main points first.
"Above the fold" — the part of the page that shows without scrolling. - Be objective - avoid hype.
"Just the facts ma'am" increases credibility, trust. - Be direct.
Get to the point. Don't let your message get buried in flowery language or jargon. - Know your target audience.
You will have a better idea of what style and vocabulary you should use: serious, businesslike, casual, or informal. - Use vivid language.
Descriptive language conveys your enthusiasm and engages your reader.
3. Boost Customer Confidence
- Don't be coy.
What makes your customers say "Wow!"? Whether it is superior service, peerless track record, or remarkable products, tell your visitors what makes you stand out from the crowd. - Share your policies.
Let your customers know what it's like to do business with you. Publish your policies on exchanges, returns, shipping, and communicating with you. - Use testimonials.
Testimonials from satisfied customers are compelling evidence that yours is an established business with experience and a history of satisfactory service.
4. Be Correct
- No errors
Spelling, grammatical, and syntax errors are simply unacceptable on a business Web site.
A Street Web can write your Web site text
With your content outline, we can develop your keyword list and write persuasive, informative Web text that sells.
At A Street Web Design, we have been writing Web site text and getting the message out for over 9 years.
Want to know more about writing for the your site?
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